Berger Paints – In Search of Colours

(Now Asian Paints Arabia)

Concept | Direction

Webseries

2016

‘Colours of Arabia’ is a series of 10 digital films for Asian Paints telling the incredible journey of a blind girl, Noor, in search of colours, and also my directorial debut. Travelling across 3 countries, facing harsh terrains and climates, all during the month of Ramadan and fasting, with a small crew and a budget, was an experience of a lifetime. The film went ahead to be recognised and appreciated across the globe and the then first-time actors are now acting in movies and national commercials. The journey, for me, was all about understanding that making a film is not just about experience, people, and knowledge, it’s about the stars lining up and overcoming unforeseen hurdles. Treat as a unit: Won the award for Best CSR Campaign (2016) Recognised by Campaign Arabia as one of the best campaign-of-the-month DOP : Swapnil Sonawane (A leading Indian cinematographer who works primarily in Bollywood)